Orbit Brand Deconstruction

Eidetics: The recall of typographic elements and arrangements.
Reconstruction of the label by designing with all the original elements.

Metamessaging: Typographic arrangements presenting two concurrent messages, one that is obvious and another that is a sub-message or after-message.

Semasiology: Reconstructing the label to produce the meaning of all elements as seen on the surface of graphic presentations. (stripping it down to its pure elements.)

Transmorgrification: The change of elements into newly conceived, dynamic arrangements. Reconstruction by humourously or grotesquely transforming original elements.